Your Google Business Profile deserves more than a quick glance.
Pharelio runs your profile through more than 80 checks, matched to your trade. You get a report ranked by priority, and you know what to fix first.
- European hosting, GDPR
- French company
- Access revocable at any time
Audit report
Le Pain Doré Bakery
Fix these first
- Primary category too broad
- Saturday hours incorrect
- No photo posted for 2 years
- 0 replies out of 14 reviews
- "Outdoor seating" attributes missing
Your profile was filled in properly once. That was three years ago.
Most business profiles are not bad through neglect. They are frozen: set up correctly at launch, then never reopened.
Three situations come up again and again.
The frozen profile
Set up correctly when you opened, then never reopened. Saturday hours are no longer right, the most recent photo is several years old, the description still mentions a service you no longer offer.
Reviews with no reply
They pile up. You read them, you do not reply, for lack of time or because you do not know what to write to an unhappy customer. Google reads that silence as a sign of inactivity.
The competitor ahead of you
A competitor you rate below you appears above you in the local pack, and you cannot see why. The reason is rarely mysterious: their primary category is more precise, their services are listed one by one, their profile moves.
Pharelio checks these points systematically, without you having to know which ones to look for. You connect your profile, the tool runs through it and hands you a report ranked by priority, with what to fix first.
Six families of checks. Three levers: be found, be understood, be chosen.
The 80-plus audit checks fall into six families. Each one acts on a different lever of your local visibility.
A Google Business Profile audit is not there to tell you that your profile "exists". It is there to tell you what, field by field, stops Google from understanding it and your customers from choosing it.
Be found
Identity and categories
The family that decides which searches you show up in.
- Check that your primary category is as precise as possible, not as broad as possible. "Pizza restaurant" and "Restaurant" do not trigger the same searches.
- Add the relevant secondary categories. Google allows several on top of the primary one, and most profiles use none at all.
- Check the business name: it must match your actual trading name, with no keywords bolted on, or the profile risks suspension.
- Detect duplicate profiles, which are common after a move or a change of management.
A score, six families, and a list that says where to start.
Not an abstract overall score. A score per family of checks, and every issue ranked from the most damaging to the most minor. You know exactly what to fix, and in what order.
- Overall score out of 100, with the breakdown by family
- Issues ranked by impact, not in alphabetical order
- Every point comes with a concrete fix
Issues found
Ranked by decreasing impact
- Primary category too broadIdentityHigh priority
- Saturday hours incorrectContact detailsHigh priority
- No photo posted for 2 yearsPhotosNeeds work
- 0 replies out of 14 reviews receivedActivityNeeds work
- Service attributes incompleteServicesMinor
Ranked from the most damaging to the most minor.
What actually changes
Everything above is available free of charge in the Google Business Profile dashboard. The question is not access to the information, but time, completeness and repetition.
| Criterion | Google's dashboard alone | A tooled audit |
|---|---|---|
| Points checked | The ones you think of | More than 80, including the ones you do not know about |
| Fit to your trade | None, the dashboard is identical for everyone | Checks adjusted to your Google category |
| Prioritisation | Down to your judgement | Fixes ranked by impact |
| Comparison with competitors | Manual, one profile at a time | Automated on your search terms |
| Tracking over time | No history | Score and ranking followed over time |
| Time needed | Half a day, to be done again | A few minutes, repeatable |
Google's dashboard is perfectly sufficient if you have one profile, some time, and a habit of local search. It reaches its limit as soon as you run several venues, or as soon as you want to know not whether your profile is correct, but whether it beats the one across the street. That is exactly what competitor analysis covers.
How an audit actually runs
The legitimate worry before clicking "Sign in with Google" is not knowing what is about to happen. Here is the sequence, step by step.
- 01
Connect your profile
A few minutesYou sign in with the Google account that already manages your business. Allow a few minutes, with no manual data entry.
- 02
Let the analysis run
AutomaticPharelio retrieves the public fields and the data from your profile, then applies the checks that match your category.
- 03
Read the report
Straight awayYou get an overall score, the breakdown by family of checks, and the list of issues found, from the most damaging to the most minor.
- 04
Fix things
At your own paceSome points take a minute in the Google dashboard. Others, such as reworking the photos, writing posts or clearing the review backlog, are handled from Pharelio.
- 05
Run the audit again
Whenever you likeThe point of a score only appears at the second measurement.
The full picture is set out on the how it works page.
"Sign in with Google": what does that actually give away?
This is the sticking point, and you are right to ask before you click. Here is what happens, plainly.
- You sign in with Google
- Google authorises Pharelio
- The audit starts
No password is shared
The connection goes through Google's official authentication. Pharelio never sees your password: Google identifies you, then authorises access to your profile.
You stay in control
The audit only reads your profile in order to score it. Nothing is published or changed without an action from you.
Revocable at any time
Access is withdrawn from your Google account, without going through us. Deleting your Pharelio account deletes your data as well.
European hosting, GDPR
Your data is hosted in Europe and processed in line with the GDPR, with no transfer to servers outside Europe.
The audit does not check the same fields for every activity
Google does not offer the same attributes or the same features from one category to the next. The checks adjust to your trade, and these pages go down to that level of detail.
Restaurant
Structured menu published with Google and table-service attributes.
Bakery
Early opening hours and end-of-year demand peaks.
Caterer
Declared delivery area and event services listed in detail.
Plumber
Service areas instead of an address, and emergency availability.
Electrician
Certifications on display and NAP consistency across trade directories.
Locksmith
A profile with no visible address and unusual exposure to duplicates.
Heating engineer
Winter seasonality and service-contract attributes.
Dentist
Appointment booking link and regulatory caution around reviews.
Physiotherapist
Precision of the primary category and practice accessibility.
Veterinarian
Emergency hours and the clinic-or-practice distinction.
Hairdresser
Services listed one by one and online booking.
Beauty salon
Treatment menu and photos of the treatment rooms.
Garage
Mechanical specialities as secondary categories and quote requests.
Driving school
Licence packages in detail and the back-to-school rhythm.
Hotel
Amenities, booking engine and multilingual review handling.
If your trade is not listed, the audit still works: the checks adjust to your Google category, even without a dedicated page.
Start free. Move to Pro when you are ready.
No commitment, cancel at any time. The audit is free and stays free.
Free
The full report, with no credit card.
€0forever
- Full audit on more than 80 points
- Overall score and breakdown by family
- Issues ranked by priority
- One business profile
Pro
The ongoing work: track, fix, compare.
€15per month, billed annually
- Everything in the Free plan
- Ranking tracking on Google Maps
- Automated competitor analysis
- AI replies to reviews
- Writing and scheduling of posts
- Photo optimization
- Three profiles, 14-day trial with no credit card
Agencies and networks have a dedicated plan, and a delegation package exists for owners who would rather hand over the execution. The details are on the pricing page.
Your data stays in Europe
Pharelio is a French company. Hosting is European, processing complies with the GDPR, and deleting your account deletes your data with it.
French company
Founded in 2025. French team and support: you talk to people, not to a chatbot.
European hosting
Your data stays in Europe, with no transfer to servers outside Europe.
GDPR compliant
Rights of access, rectification and erasure exercisable at any time.
No catch
The audit is free and stays free. No credit card on sign-up, no commitment.
Any questions?
Is the audit really free?
Yes. The full report, more than 80 points, is available on the Free plan, with no credit card. The paid features cover tracking and fixing over time.
Do I have to give you my Google credentials?
No. You sign in through Google's official authentication, which never passes on your password. Access can be withdrawn whenever you want.
Free audit or a local SEO agency, which should I choose?
Start with the audit. It costs nothing and tells you what is wrong. An agency makes sense if you want to hand over the execution over time, with a monthly budget well beyond that of a tool. But handing over a job without knowing what it contains is buying blind. The logical order stands: diagnosis first, delegation decision second.
How long before it has an effect?
Compliance fixes (hours, category, contact details) are taken into account by Google within a few days. Effects tied to activity, photos, posts and reviews build over several weeks. No tool, ours included, can guarantee a position in the local pack: what you can steer is how complete and how compliant the profile is.
Does it work if I have several locations?
Yes. The Pro plan covers three profiles, the Agency plan fifteen. Each profile is audited separately, with its own score.
I do not have time to fix things myself.
That is the most common case. A delegation package exists: you receive the report, we take on the fixes and the follow-up. Quote on request.
Start by knowing where you stand.
A Google Business Profile audit takes a few minutes and costs nothing. By the end, you will know exactly which fields are incomplete, which attributes are missing for your category, and where to start.
No credit card. Secure Google sign-in, revocable at any time.